I know who I am making content on social media for & why I want to share for myself, business or organization but I don't know how to do it.
If you are asking yourself these questions, try the following regardless of whether you are starting your social media from scratch or growing your audience and number of posts.
Remember the game 20 questions?
Remember the game 20 Questions? Execute it for your business. Think of 20 questions that your audience would want to know about your business, your products, your people or your services. There are no wrong questions-only a way to get some content ideas.
The questions you come up with should fuel posts that you create to share to your audience to answer their questions. After you create the content, remember to include any relevant links back to your website or your blog that goes more in-depth of these answers. Your website, blog, and social media platforms should answer frequently asked questions and house the answers to current situations (COVID-19, re-opening or what to look forward to).
What content do you already have?
What content do you already have that your audience hasn’t seen?
*always ask the owner of the photo for permission to share, but once you have their consent share away. This will encourage others to promote your business/organization for you.
set up google alerts
Use free tools to generate content
Canva is an amazing tool for easy templates to plug in social media content to show your audience quick information or photo updates. They have hundreds of design templates crafted and ready for you to input your information and design anything.
To make an account, visit canva.com and create a log in. From there you will have access to graphics, templates and images to create your designs to download in multiple formats. This tool is free, but there is a paid version that allows you access to more photos and content to input into the templates. A warning from a frequent user: beware the amount of time you spend picking out templates and colors and images. You could spend hours searching through the catchy designs. Stick to your message, brand and share your story.
Utilize Creative Commons in searching for images that are licensed for re-use. Please always make sure that if you are using an image on a digital platform: the photo is yours, you have permission to use it or you are researching to make sure that the image/video is licensed for modifications or publishing. Sticking to the creative commons is a safe way to start out and using imagery for free, while following the rules. Shutterstock also has some royalty free images to choose from.
Continuously brainstorm & Plan
Social media is ever-changing and never stops. Your need to speak to your audience and share relevant information will never stop, either. Make sure to keep a continuous list of ideas of content to post down the road, ask your audience for feedback and listen to trends for small businesses and organizations. Listening to your audience is a sure way to keep content updated, consistent and relevant to RIGHT NOW. Continue to plan, because consistent posting is the best way to listen.
If you or your business/organization would like assistance with content strategy and development, please fill out my contact form on this website. I would love to work with you on telling your business or organization’s story to build an online presence. Feel free to share with someone you know who may be looking for the right tool to find their audience.