1. Go to google.com/alerts in your web browser.
2. Enter what you want to create an alert for.
Make a list of keywords that are common for you, your business or organization. Include team members names, the name of your business/organization, services you offer, etc. A preview of your results will show.
3. Choose “Show Options” to narrow down your search.
This is helpful if you want to be alerted by region in addition to specifying how often/how many notifications you receive and where you receive them.
4. Click, “Create Alert”
5. Once you create your alerts, you can click on the settings icon to adjust the frequency of when you receive your alerts specifically by time or a digest option.
Think about how your work flow would benefit from receiving these alerts: Do you want to scroll through news about you in the morning or evening to plan how to share news or other articles of people talking about you, your business or organization?
Setting up Google Alerts allows you to be informed about what others are saying about you and find good news to share with your audience about the work you are doing in your community and beyond. When thinking about how this relates to your marketing plan print and digitally, you can use these alerts to sprinkle in content on days that you aren’t planning to share something that you created.
Repurposing other content is to your advantage and Google alerts help you do this without spending a whole lot of time scrolling the internet for something to share.